Digitalised Typography

This is the result of editing the text digitally. As you can see when compared with the hand rendered copy, there are some small changes made to the type to make sure it all looks uniform and part of a 'set'. This kind of unique type will help push the independent brand of 'Iggy Azalea' and because it's so unique it should be recognisable anywhere, on posters, adverts and of course on the album itself. 

I had a lot of fun creating the text and going in a more graphic design orientated direction, as opposed to just finding some type I liked on a website and whacking it on the finished product like some illustrators might. Therefore I have the same reasoning behind drawing and digitally rendering my own Deco style border, thus adding another unique element to the album and really making it worthy of being a special edition. 

Specific Type Research

Sketchbook based research focusing specifically on Art Deco style typefaces. 

After researching enough typography I was able to create my own type specifically for this project. Drawing influences from both modern and authentic style Art Deco types is how I was able to make it using typographical guidelines using rulers and measurements. To professionalise the type I will be rendering it digitally to give it a smooth, polished look, and this will also enable me to easily edit it and play around with compositions and layouts.

Stylised Art Deco Style Type Research

Sketchbook based typography research in the Art Deco and Art Nouveau styles. 

General Typography Research

Sketchbook based generalised typography research.

Border and Ornament Research

Sketchbook based ornament and border research.

Final Packaging Box Design

Sketchbook based final design idea for external box. 

Packaging Idea Development

Sketchbook based initial packaging box ideas.

Packaging Development

Sketchbook based packaging idea development.

The Concept

The concept behind my work for this album is the ideal of the 'American Dream', focusing on the high-class and very fashionable era of the 1920s- 30s (think 'the Great Gatsby' with a more modern perspective).

The Great Gatsby, F. Scott Fitzgerald, Vintage Classics cover 2013

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My reasoning behind this is that this era was very much focused on wealth and the things that often go with it, i.e. fast cars, fashionable clothes and well-furnished homes. The general ethos in that time was that with enough work, even more determination and just a pinch of luck was that you could achieve the unachievable; incredible success for you and your family in 'The Land of Dreams'.
Iggy herself journeyed to America in pursuit of her own aspirations, and the story of this is well interwined in the lyrics, going hand in hand with her tales of new found fame, money and access to the world of fasion and luxury.

Another constant allegory within her songwriting is the determination to have a booming career. Running along the same lines as that is that she possesses some lone wolf qualities enabling her to work without distractions and hindrances. This is something I'll definitely try to convey in what I create although exactly how I'm not sure yet. This is where research comes into play as now I need to research typical items associated with all of these themes. By using research I can really dig deep into my concept and get the work spot on.